A number of my clients come to me when they are wanting to grow the profits of their business. They know they have a great business idea, a clear target market but aren't getting the financial results they want.
Often what we uncover are beliefs that are sabotaging their business success. Often these beliefs are subconscious and they aren't fully aware of them. Through coaching we uncover these beliefs and use technique to replace them with more resourceful beliefs that get the business and financial outcomes they want.
1. Sales mindset
Do you dislike sales? Does the word make you feel 'icky' and think of pushy sales people? If it does then you could be missing out on lots of business because of your beliefs about sales.
Sales doesn't have to mean pushing stuff onto people that they don't want. Instead, look at sales as a conversation to find out a potential client's needs and wants and then highlighting where your product or service can help them achieve what they want to achieve. Spend more time asking them questions and really listening. Find out about their fears, frustrations, hopes and dreams. Then spend some of the time telling them how your product or service benefits them. People want help to address their challenges - if your product or service resolves these then it would be a disservice not to tell them about it.
What are your beliefs about sales? How could you change your next conversation with a potential client? What questions would you ask to better understand their situation?
2. Money mindset:
Your thoughts and beliefs shape your reality. Are your thoughts about money holding you back from achieving the financial success you want?
Spend some time journaling your thoughts about money. Start with answering "I believe money is....". Keep answering the question several times.
Did your answers surprise you? Are some of those beliefs unresourceful for the outcomes you want in business and financially?
Now that you have identified your unresourceful beliefs - what are some more resourceful beliefs about money you can replace them with. For example, every time you pay for something instead of being negative about paying another expense think "there's plenty more money where that came from". Your unconscious mind doesn't know the difference between fact and fiction so reminding it that money is abundant in your life can help to break the unresourceful beliefs.
3. Being visible:
Do you worry about being visible and 'putting yourself out there'. Do you worry about what other people think or that you won't be good enough. That you'll let those close to you down if you don't make your business a financial success?
To successfully grow your business you have to put yourself out there into new or different situations. You have to take chances and things may not always work to plan but as long as you learn from the experience there is no failure only feedback. In order to grow ourselves and our business we have to put ourselves into new, different and sometimes initially uncomfortable situations – over time these situations get easier and easier and we build our confidence. What is something you have been putting off that could move your business forward if you ‘put yourself out there’ (e.g. speaking at an event, making sales calls etc). Commit to taking action on this straightaway. Think about how you will feel once it’s done and think about the possibilities that could come from it, as well as what’s the worst thing that could happen if you did it and could you handle it? What could you learn and how could you grow? How might your business grow?
These are some of the more common mindset issues that I see holding people back from the financial success in their business. If you would like support to identify and change these unresourceful beliefs get in contact on the website.